The Basic Apparel clothes are quiet and are not meant to
make a statement - to us that is power dressing.
Despite trends and seasons, the pragmatic uniform for women seems to be her favourite jeans, her basic t-shirt and her warm woollen cardigan.
This is why we are working with the most passionate tailors in the industry to create our collections.
With our pure scandinavien simplicity, we believe that Basic Apparel has indeed reinvented the 'Basic's'.